INTERNATIONAL EXPERIENCE IN MARKETING MANAGEMENT AND PRODUCTION EFFICIENCY IMPROVEMENT: LEAN MANAGEMENT AND THE REFA METHOD
{$ Etel}:
Lean manufacturing, REFA method, KPI, productivity, efficiency, optimization of production processes, marketing management, enterprise competitivenessAbstrak
This article is devoted to the international experience in marketing management and improving production efficiency through the application of lean management concepts and the REFA method. It demonstrates how the integration of marketing strategies with tools for enhancing production efficiency contributes to cost reduction, improvement of product quality, and strengthening of a company’s competitive position in international markets.
Bibliografik havolalar
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2. Philip Kotler, Kotler P., Keller K. Marketing Management. – Pearson Education, 2016.
3. Slack N., Chambers S., Johnston R. Operations Management. – Pearson Education, 2018.
4. Teaching and practical materials of Hochschule Albstadt-Sigmaringen (Germany).
