INTERNATIONAL EXPERIENCE IN MARKETING MANAGEMENT AND PRODUCTION EFFICIENCY IMPROVEMENT: LEAN MANAGEMENT AND THE REFA METHOD
Ключевые слова:
Lean manufacturing, REFA method, KPI, productivity, efficiency, optimization of production processes, marketing management, enterprise competitivenessАннотация
This article is devoted to the international experience in marketing management and improving production efficiency through the application of lean management concepts and the REFA method. It demonstrates how the integration of marketing strategies with tools for enhancing production efficiency contributes to cost reduction, improvement of product quality, and strengthening of a company’s competitive position in international markets.
Библиографические ссылки
1. REFA Association. REFA Handbook of Industrial Engineering and Work Design. – München: Hanser Verlag, 2010.
2. Philip Kotler, Kotler P., Keller K. Marketing Management. – Pearson Education, 2016.
3. Slack N., Chambers S., Johnston R. Operations Management. – Pearson Education, 2018.
4. Teaching and practical materials of Hochschule Albstadt-Sigmaringen (Germany).
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Это произведение доступно по лицензии Creative Commons «Attribution» («Атрибуция») 4.0 Всемирная.
