ARTIFICIAL INTELLIGENCE AS A DRIVER OF DIGITAL TRANSFORMATION
Keywords:
Artificial Intelligence, digital transformation, process automation, decisionmaking, service personalization, business innovations, public services, governance and security, ethical issues, data privacy, technological development, future of AIAbstract
This article examines the role of Artificial Intelligence (AI) in the process of digital transformation, exploring its impact on various sectors such as business and the public domain. The first section defines AI and emphasizes its significance for digital transformation, highlighting its capacity to reshape approaches to addressing diverse challenges in both the economy and society. The second section focuses on the application of AI in business, underscoring its importance for process automation, decision-making enhancement, as well as the personalization of services and products. The third section addresses the use of AI in the public sector, considering its potential for improving the quality of public services, enhancing governance, and ensuring security. The article also discusses the challenges and issues related to the implementation of AI, including ethical and legal aspects, data privacy concerns, and data management practices. Predictions regarding the development of AI and its influence on future industries make up the final section, where the potential for further innovations and their consequences are explored. The article emphasizes the critical importance of AI for future success in digital transformation and its role in creating sustainable, innovative solutions for both businesses and society as a whole.
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