DIGITAL PLATFORMS AND THEIR IMPACT ON GLOBAL MARKETS

N.M. Apsilyam

Авторы

N.M. Apsilyam Автор

Ключевые слова:

digital platforms, global markets, commercial platforms, social platforms, economic impact, cybersecurity, monopolization, data privacy, innovation, artificial intelligence, sustainable development, blockchain, globalization, digital transformation, platform regulation

Аннотация

In today's world, digital platforms have become an integral part of global economic processes, transforming traditional industries and creating new opportunities for businesses and consumers. This article analyses the impact of digital platforms on the global economy, examining their key types: commercial, social, financial, and technological platforms. The author emphasizes how digital platforms help reduce transaction costs, enhance competition, and create new market models, while also increasing the accessibility of services and products for different segments of the population.

At the same time, the paper highlights the challenges associated with market monopolization by large platforms, cybersecurity threats, and issues regarding user data privacy. Special attention is given to the social and geopolitical aspects of platform influence, including changes in consumer behaviour and the intensification of competition between countries for control over technological resources.

The article discusses the future prospects for digital platforms, including their integration with artificial intelligence, blockchain, and other advanced technologies. Regulatory measures and strategies for minimizing risks to the global economy are also explored. The author concludes that balancing the potential of digital platforms with addressing the challenges related to their widespread adoption is crucial.

This work will be useful for researchers, specialists in economics and digital technologies, as well as a broad audience interested in the current trends in global market development.

Библиографические ссылки

1. Stallkamp M., Schotter A. P. J. Platforms without borders? The international strategies of digital platform firms //Global Strategy Journal. – 2021. – Т. 11. – №. 1. – С. 58-80.

2. Loonam J., O'Regan N. Global value chains and digital platforms: Implications for strategy //Strategic Change. – 2022. – Т. 31. – №. 1. – С. 161-177.

3. Lundquist K., Kang J. W. Digital platforms and global value chains //Global value chain development report. – 2021. – С. 179-201.

4. Takagi S. Literature survey on the economic impact of digital platforms //International Journal of Economic Policy Studies. – 2020. – Т. 14. – №. 2. – С. 449-464.

5. Nambisan S., Zahra S. A., Luo Y. Global platforms and ecosystems: Implications for international business theories //Journal of International Business Studies. – 2019. – Т. 50. – С. 1464-1486.

6. Caputo F. et al. Digital platforms and international performance of Italian SMEs: an

exploitation-based overview //International Marketing Review. – 2022. – Т. 39. – №. 3. – С. 568-

585.

7. Iefimova G., Pashchenko O. Digital platforms in the global economy //Digital Technologies in the Contemporary Economy: Collective Monograph/editor Žaneta Simanavičienė. ISBN 9786094880506. – 2022.

8. Ашрапова Л. У., Яхшибоев Р. Э. ИННОВАЦИОННЫЕ ПОДХОДЫ И ИНВЕСТИЦИОННЫЕ СРАТЕГИИ В УСЛОВИЯХ ЦИФРОВИЗАЦИИ ЗЕЛЕНОЙ ЭКОНОМИКИ: ПЕРСПЕКТИВЫ УСТОЙЧИВОГО РАЗВИТИЯ //Innovations in Science and Technologies. – 2024. – Т. 1. – №. 8. – С. 55-66.

9. Ашрапова Л. У., Яхшибоев Р. Э. БЛОКЧЕЙН В ЦИФРОВОЙ ЭКОНОМИКЕ: ПОТЕНЦИАЛ ДЛЯ ПОВЫШЕНИЯ ПРОЗРАЧНОСТИ И ДОВЕРИЯ //Innovations in Science and Technologies. – 2024. – Т. 1. – №. 7. – С. 121-136

10. Ашрапова Л., Яхшибоев Р., Атаджанов Ш. ДЕЦЕНТРАЛИЗОВАННАЯ СИСТЕМА ГОЛОСОВАНИЯ АКЦИОНЕРОВ НА ОСНОВЕ БЛОКЧЕЙНА //Innovations in Science and Technologies. – 2024. – Т. 1. – №. 7. – С. 70-82.

11. Ашрапова Л. У., Яхшибоев Р. Э. ЦИФРОВАЯ ТРАНСФОРМАЦИЯ БИЗНЕСА И УПРАВЛЕНИЕ ИЗМЕНЕНИЯМИ //Innovations in Science and Technologies. – 2024. – Т. 1. – №. 6. – С. 146-158.

12. RE Y. R. E. Y., Kudratillayev K. M. B. IMPLEMENTING E-GOVERNMENT SOLUTIONS: BEST PRACTICES AND CHALLENGES //Innovations in Science and Technologies. – 2024. – Т. 1. – №. 6. – С. 107-117