«IMPROVING THE EFFICIENCY OF E-COMMERCE MANAGEMENT IN UZBEKISTAN THROUGH DIGITAL TRANSFORMATION AND INNOVATIVE MANAGEMENT MECHANISMS». International scientific-electronic journal “Pioneering studies and theories” 2, no. 4 (июль 11, 2026): 72–79. просмотрено сентябрь 26, 2026. https://pstjournal.uz/index.php/pst/article/view/142.