«IMPROVING THE EFFICIENCY OF E-COMMERCE MANAGEMENT IN UZBEKISTAN THROUGH DIGITAL TRANSFORMATION AND INNOVATIVE MANAGEMENT MECHANISMS» (2026) International scientific-electronic journal “Pioneering studies and theories”, 2(4), сс. 72–79. доступно на: https://pstjournal.uz/index.php/pst/article/view/142 (просмотрено: 26 сентябрь 2026).