“EXPLORING HOW UZBEK STUDENTS ENGAGE WITH AND PERCEIVE ONLINE MARKETING STRATEGIES ON THE UZUM APPLICATION: A QUALITATIVE INQUIRY” (2026) INTERNATIONAL SCIENTIFIC-ELECTRONIC JOURNAL “PIONEERING STUDIES AND THEORIES”, 2(2), pp. 51–61. Available at: https://pstjournal.uz/index.php/pst/article/view/115 (Accessed: 28 April 2026).