STRATEGIC MANAGEMENT OF CONSUMER DECISION-MAKING AS A FACTOR IN STRENGTHENING THE COMPETITIVE POSITION OF HIGHER EDUCATION INSTITUTIONS. International scientific-electronic journal “Pioneering studies and theories”, [S. l.], v. 2, n. 2, p. 70–76, 2026. Disponível em: https://pstjournal.uz/index.php/pst/article/view/111. Acesso em: 29 jul. 2026.